[免费福利]Social Media Marketing 3rd Edition

A++ · 发表于 2018-9-7 12:11:18

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###-Book Description Begin-###

by Tracy L. Tuten (Author), Michael R. Solomon (Author)
Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)

"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."― TAA Judges Panel

Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the "four zones" of social media that marketers can use to help achieve their strategic objectives:

Community
Publishing
Entertainment
Commerce

The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank.

Suitable for modules and courses on social media marketing.

Hardcover: 448 pages
Publisher: SAGE Publications Ltd; Third edition (January 2, 2018)
Language: English
ISBN-10: 1526423863
ISBN-13: 978-1526423863

###-Book Description End-###

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11cd42 · 发表于 2018-9-9 05:43:20

3Q 3Q 3Q 3Q

匿名 *发表于 2018-9-12 14:11:05* · 发表于 2018-9-12 14:11:05

谢谢能看不

mm520 · 发表于 2018-9-13 08:35:04

:):):):):):):):)

sikontol · 发表于 2018-9-18 12:02:12

Thankssss so much

hbzjn · 发表于 2018-10-5 11:10:14

很好的福利！谢谢！

nancy · 发表于 2019-2-8 20:31:04

魂牵梦萦

amanly · 发表于 2020-3-12 23:20:13

感谢分享，感谢宝藏论坛

guoguo1997 · 发表于 2020-3-13 12:07:40

Thankssss so much

bookigen · 发表于 2020-4-6 13:32:07

thanks a lot

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[PDF] [免费福利]Social Media Marketing 3rd Edition

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